Workshops
How to Write a Book that Sells
It takes more than a good story or idea to write a top-selling book. In this seminar, learn from 3L Publishing
executives what they look for in a manuscript — marketability, originality, great story or concept, and quality writing. This seminar discusses:
• How to write winning queries and synopsis that sells
• What is the selling process? Do I need an agent?
Moderators: Michele Smith and Michelle Gamble-Risley, respectively CEO and President of 3L
Publishing, LLC, and authors of SMASH: A Smart Girl’s Guide to Practical Marketing and Public Relations.
If I Can Write a Book So Can You!
Are you an accountant, manager or even chiropractor by day who longs to write a book? Do you lack the skills? Meet new author Dr. Lance Casazza, a chiropractor in Northern California, who wrote Be the Hammer Not the Nail, as he provides inspiration and advice on using his
book’s 110 tools for success. In this seminar you will learn:
• New attitudes, habits and beliefs that serve your success
• How to use inspirational tools for success to help you make a plan to write your book
Moderator: Dr. Lance Casazza, author of Be the Hammer Not the Nail.
Killer Writing Talent – How to Build Your “Writer’s Muscle”
Not all of us possess natural writing ability. In fact, most of us have to build up our writing “strength” with a lot of practice, dedication and persistence. The class teaches:
• Tips and tricks to exercise and flex those writing skills
• How to self edit, tighten and “brighten” your work
Moderator: Catharine Bramkamp, author of Don’t Write Like You Talk: A Smart Girl’s Guide to Practical Writing and Editing.
The Art Part – Graphics and Illustrations that Sells
Illustrations for children’s books and book covers play an integral role in successful sales for the casual book buyer. A beautifully illustrated children’s book or an eye-popping book cover attract browsers to read more and take that next step to read the back cover. In this seminar you’ll learn:
• Elements to illustration
• How to decide or hire an illustrator
• Elements to a great book cover design
Moderator: Erin Pace, graphic designer for 3L Publishing, LLC.
Leverage the Publishing Process
Different kinds of publishing models exist — from traditional New York publishing to publish on demand (POD). This seminar teaches:
• Different business models — pluses and minuses
• Which business model is for you
Moderator: Michelle Gamble-Risley, president of 3L Publishing, LLC., and
Michele Smith, CEO of 3L Publishing, LLC.
Tips to Hire a Winning Publicist
So you write a book. Now what? No one can buy what they don’t know exists. This seminar explains:
• The value and purpose of a strong public relations campaign for books
• What to look for when you hire a publicist
Moderator: Michele Smith, CEO of M Communications and 3L Publishing, LLC.
OH NO! I Have to Network? Get Over Your Dread
Now you have a published book and you have to promote it; but perhaps you’re the shy type or you dread networking. Learn how to empower yourself and become a networking expert. Learn how to:
• Learn winning skills and strategies to become an effective networker
• Basic media coaching secrets
Moderator: Adrienne Graham, founder and CEO of Empower Me! Corp., a media, publishing and professional networking company for women.
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